Wise Punters wanted a new logo and a simple branding guidelines brochure in pdf format to share with clients and associates. Their brief was to use a simple layout and importantly an easily accessed font, one that is included within most popular apps and not require download.
This took me back to the days of web safe fonts – fonts that come with all popular browsers and software for business and design. Four alternative fonts and layouts were provided to select from for the logo. The accompanying brand guidelines were kept to a minimalist design and use only the brand colours and font for consistency.
The completed project was delivered in fast loading formats for web use and sharing, as well as high res formats for design and print.